Marketing Executive
Job Description
Working with Senior Management to build and implement product marketing plans and marketing communications plans in line with business strategy.
Developing go to market strategies and tactical execution plans for a portfolio of products and/or services.
Managing the organization’s marketing communications program including direct marketing, media coverage, contributed articles and press releases.
Undertaking market research and analysis to identify new product opportunities, market opportunities and competitors’ activity.
Projecting, monitoring and reporting on sales forecasts, product budgets and actual product sales.
Supporting the sales team by identifying and recommending opportunities, and providing product training.
Working closely with product managers to learn and synthesize product features with the goal of conveying the capabilities, features and benefits to salespeople, customers and prospects.
Delivering and evaluating the effectiveness of all marketing activities including the governance of key messages, tactics, budgets, timing and measurements for improving response rates and ROI.
Developing strategically aligned pricing and discount policies.
Developing the marketing materials for use with customers and partners.
3+ years experience in B2B Marketing, Fluency in speaking and writing English, Good writing skills.
Job Description
Working with Senior Management to build and implement product marketing plans and marketing communications plans in line with business strategy.
Developing go to market strategies and tactical execution plans for a portfolio of products and/or services.
Managing the organization’s marketing communications program including direct marketing, media coverage, contributed articles and press releases.
Undertaking market research and analysis to identify new product opportunities, market opportunities and competitors’ activity.
Projecting, monitoring and reporting on sales forecasts, product budgets and actual product sales.
Supporting the sales team by identifying and recommending opportunities, and providing product training.
Working closely with product managers to learn and synthesize product features with the goal of conveying the capabilities, features and benefits to salespeople, customers and prospects.
Delivering and evaluating the effectiveness of all marketing activities including the governance of key messages, tactics, budgets, timing and measurements for improving response rates and ROI.
Developing strategically aligned pricing and discount policies.
Developing the marketing materials for use with customers and partners.
3+ years experience in B2B Marketing, Fluency in speaking and writing English, Good writing skills.
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